Over 40 million unique viewers in India have watched a show on Snapchat over the past year, Murugesan told ET. Meanwhile, the popular Snap game Ready Chef Go by social game maker Mojiworks, will get an Indian touch in form of a 'Dosa Dash' kitchen challenge. Snap has also roped in Moonfrog Labs as its first gaming partner in India, which has built a custom version of 'Ludo Club' for Snap Games, debuting later this year. The company will also offer a Hindi version of its popular original show Phone Swap. To strengthen its content offerings, Snap has announced its first slate of mobile-first licensed and original shows for the India market in partnership with entertainment and artist management firm Only Much Louder, comedy venture Weirdass Comedy and digital media firm Qyuki.
The platform currently offers culturally relevant curated content through over 60 channels from 32 publishers across various genres including news, Bollywood culture, beauty, comedy, cooking, and sports. Snapchat's content discovery platform Discover, which debuted in the country in November 2018, has seen its viewership rise nearly 50% on a quarterly basis, chief executive Evan Spiegel said in the company's earnings call with analysts on Wednesday. Snap to evolve its app for India as user base surges amid lockdown Here is your chance to spread the word & win exclusive rewards! For being a subscriber of ETtech Top 5 newsletter.
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